Chicory Branding

Chico reimagines the coffee break by offering a naturally comforting, health-focused alternative. As one of the first brands to bring chicory to retail shelves in Canada, Chico positions itself as a pioneer of a gentler daily ritual—without compromising on taste or experience.

The brand identity draws from reimagined retro codes, blending nostalgia with a fresh, youthful energy. The color palette (orange, blue, yellow, and violet (like the chicory flower)) expresses warmth, optimism, and approachability, creating a distinctive and inviting presence on shelf.
 

At the core of the project is a clear ambition: to democratize chicory and turn it into a modern wellness habit. Brand messaging highlights the product’s natural benefits while celebrating a mindful, feel-good pause.
 

Reinvent your coffee break!