Soaps packaging
Project Name
Lua Flor
Type
Illustration, Logo creation, Packaging
This project explores the creation of a visual identity and packaging for Lua Flor, a fictional Portuguese artisanal soap brand. The creative direction is rooted in research on Portuguese culture, drawing inspiration from traditional tiles, nature, and the symbolism behind the name Lua Flor—meaning moon flower.
A palette of greens, oranges, and blues reflects Portugal’s landscapes, organic ingredients, and citrus heritage, with orange directly influencing both the visual language and product fragrances. The logo reinterprets the form of a traditional tile, featuring a delicate floral motif inspired by the five-petaled moon flower, balancing craftsmanship with contemporary simplicity.
Inspired from Portugal
Moonflower
Inspired by the moonflower’s delicate, nocturnal bloom, symbolizing femininity, softness, and quiet elegance.
Olives
Drawing from olive trees deeply rooted in Portuguese landscapes, this element represents nature, tradition, and the artisanal process.
Oranges
Referencing Portugal’s rich citrus production, orange evokes freshness, vitality, and a direct connection to the country’s agricultural heritage.
Portuguese architecture
Influenced by traditional Portuguese tiles and their iconic blue tones, reflecting craftsmanship, rhythm, and a strong sense of place.
