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Music Festival

Project Name

Rock'n Palm - Student Project

Type

Illustration, Logo creation, Branding, Website

This project explores the creation of a fictional punk rock music festival designed for a 20–45-year-old audience with a strong sense of nostalgia for early 2000s punk culture. The scope included two posters, on-site merchandise, a festival leaflet, and a limited-edition vinyl, all developed as part of a cohesive brand experience.

Set in Palm Springs at Palm Canyon, the creative direction blends punk rock energy with the city’s iconic retro aesthetic. Pastel color palettes and sun-faded tones contrast with the raw attitude of punk, while pool toys and resort references become central visual elements, reflecting the festival’s laid-back, irreverent atmosphere where rebellion meets leisure.

Enjoy!

SUMMER + PALM SPRINGS + ROCK

I developed the complete graphic guidelines for the Rock’n Palm festival, including the logo system, visual identity, brand values, festival overview, and an extended range of merchandise.
 

The full brand book can be viewed below.

Brand Guide
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